Explainer Video Production Company VS Freelancer: Pros and Cons

Explainer videos are becoming a very popular way for businesses to market their brand, products, and services. For anyone who’s looked at the benefits, it’s easy to see why so many companies are using video animation services. Videos can be used to engage your audience, build awareness, and increase your web traffic and conversion rates.

But what makes the perfect explainer video? In order for a video to capture your audience’s attention, it needs to have a good script, voiceover, music, and animation; and it needs to be able to tell a story. And in order to achieve this, you need to know how to go about production. If you’re not sure where to start, here’s our guide to crafting your video.

There are three ways of explainer video production.

So, you’ve looked at the benefits of explainer videos and decided it’s right for your company. And you’re not alone. Explainer videos are becoming more and more popular with brands and are a growing marketing trend. But how can you craft the perfect video? For anyone new to the idea, it can be hard to know where to start.

If you’re looking to make a video, there are three main options you can choose. You can make it yourself in-house, you can hire a freelancer, or you can find an animation video company to develop the video for you. Which one you choose will depend on your business needs. However, to help you decide, we’ve put together this guide, which details the pros and cons of each method.

Do it in-house: pros and cons


– The biggest advantage in producing your explainer video in-house is, of course, the cost. Using a professional company or freelancer will mean paying fees upfront. If you keep the production process within your company, it will save you money.

– When you make your video in-house, it might be easier to get your brand message across clearly than it would be if you outsourced the work. Since you are, naturally, more familiar with your brand’s story, goals, and the impression you want to give, it’s much easier for you to make a more personal video.


– It may seem cheaper to make your video in-house; however, it might end up costing you more in the long run. For example, to make your video professional, you need to buy the right equipment and have trained staff. If you don’t have these things already, you’ll need to spend money up front. And there are probably other ways you would prefer to spend that money.

– It can be difficult to create high-quality video content without the right skills, training, and knowledge. There’s a lot to consider. How do you make the content engaging? Can you write the script and find the right voice-over? Do you know how to edit the video to make it look professional? If not, you could struggle, and that can end up reflecting badly on your company’s reputation.

Freelancer: pros and cons


– Freelancing is a growing trend. And one of the reasons it’s so popular with companies is that it means hiring the right talent without having to keep staff all year. It also means you save money, as you don’t have to pay overtime, holiday pay, or any other employee benefits.

Because freelancing is now so popular, there are lots of talented individuals available, looking for work. It means you can hire someone quickly, they can usually start work straight away, and they can, usually, complete the work in a shorter time frame than if you were doing it in-house.


– Freelancers can be less reliable. Because you won’t be carrying out thorough checks on their qualifications or experience, and probably won’t meet them in person, it’s possible that they aren’t capable of completing the work to the standard you need. They might claim to have certain skills and availability, only to fail to meet expectations – which is a waste of your time and money.

– Another disadvantage to using a freelancer is that, because they work remotely, they might not be available at all times to answer your messages or phone calls. They might be in a different time zone. They might have other commitments. When hiring a freelancer, it might be more difficult to communicate with them. This is something you need to take into account.

Video agency: pros and cons


– One of the main advantages of using an explainer video production company to create your explainer video is the knowledge they bring to the process. An agencies job is to understand the goals and vision of your company, and then bring it to life in a professional, creative way. They have a lot of experience in turning a brand story into an animated video production that will engage your audience. So you won’t have to worry about the quality of the result during the process.

– Another benefit an agency would offer over a freelancer is that they would, most of the time, have access to better software and equipment. They are able to achieve a better quality of work in terms of picture and sound, and this can give your video an edge over your competitors.

– Agencies have more experience in making effective videos than anyone else. They have plenty of previous clients, and you will be able to see examples of their work and read testimonials. And because they have more experience, they know what works and what doesn’t. They are also going to be more professional and will probably complete the project quickly.


– The only downside to choosing an agency is that they can cost more than most freelancers, as well as more than making the video in-house. However, by trusting a professional agency from the beginning, you could avoid costs later on, as they have all the skill and equipment needed to get the end product right the first time.



Making a video in-house, using a freelancer, and using a video agency all offer different benefits, and come with some disadvantages. However, overall, we believe if you hire an animated video company, it would give the best results for most businesses

This is because you will be getting a reliable, professional service with great results that your audience will love.