It doesn’t matter if your company has 1 employee, or 1 thousand–or if you do $30,000 a year in sales or $30 million–if you’re a business owner, you’re always looking on how to improve your website and consequently increase your sales.
One very important strategy you can use to accomplish that goal is to get more traffic to your site. If you’re an entrepreneur or company owner, this task is extremely critical to the success of your business.If you happen to be an entrepreneur or small business owner, this concept is hopefully not completely foreign to you. If you haven’t already asked yourself “how to drive people to my website”, then you’re either a very successful business owner, with clients lined up at your door, or you’re very lucky.
So let’s assume that you’ve committed to increasing your website visitors. How do you go about that? Chances are you’ve already done an Internet search of some sort, and that may even be what led you to reading this particular article. What you’ll find is that there is a ton of material out there on the subject of increasing traffic to your website or blog, and at first glance it can be a bit overwhelming. What follows is a list of 7 recommended ways to drive cheap, targeted traffic to your website.
This one may be an obvious choice, but it’s surprising how many businesses overlook it.
There are many advertising options you can use, from paid search to social media and display advertising. Budgets for these range in size, as well, and as a small business owner or entrepreneur it would be wise to do a little research on which methods will be most advantageous to your particular business model.
Blogging is the key. The main idea of blogging is simple – to drive visitors of your blog to the sales funnel of your website. Just imagine you have created a blog post on “How to Increase the Conversion Rate of Your Website”. John, a young entrepreneur, who is having a small conversion rate, decides to find out the solution in Google. Google shows him your blog post, John reads it and realizes that using an animated video is a great solution for his business. He opens the link at the very end of the blog post, which allows him to schedule a call and discuss the details and consequently orders a video for his business from explainer video company, which is a great solution, by the way.
Therefore, products or services your business is promoting should certainly be featured on your website, but in between those product launches consider writing the occasional article on some topic relevant to your business with the relevant keywords. If you don’t have the time and skills, you can always outsource the work to a freelancer! The only disadvantage of blogging is the fact that you may start getting traffic in a few months.
Use Social Media
If you are not using social media for your marketing purposes, you need to start doing this right away! Social media can dramatically improve website traffic and bring tons of unique visitors to your site every single day! Isn’t that what you are looking for?
There are a lot of social media platforms out there: Facebook, Twitter, Pinterest, Google+ and LinkedIn, just to name a few. Many of these offer paid advertising options, but be careful with these, in most cases the return on investment is pretty small. You’re better off trying to build a large following and giving them free, fun and informative material to peruse while surfing social media. Once you have them on your page, offer them more information by visiting your website.
Do Not Forget About Video Marketing
If you have a small budget, adding video content to your website is a tremendous step in gaining and keeping traffic. Even the most talented wordsmiths can’t compete with an engaging video when it comes to grabbing folks’ attention.
Getting people to your site and keeping them there isn’t the only benefit of video, either. It’s proven that people retain more of what they see via video than what they read alone, so your visitors can easily make the transition from a site visitor to an informed, paying customer. More information about effective marketing videos can be found in our site.
Host a Webinar or Webcast!
Hosting a webinar or webcast is a great way to drive traffic to your website. It gives the user a chance to see that you really know what you’re talking about, and it breaks up the normal email/social media advertising they’re used to. Announce your date early, make sure your video content and other material is in top shape and rock your potential clients.
Utilize Email Marketing!
Email marketing is certainly a more traditional method, but it can still be useful. It’s relatively cost effective, and even a small campaign can result in a fairly substantial increase in traffic to your website. Just be careful not to send out an email blast about every new product or update, or you’re guaranteed to find nothing but the spam box.
And Don’t Forget about SEO
Entire books have been written on search engine optimization, and you should consider picking one up. Making sure your content contains key words that are easily found in online searches should be a no brainer, but there are some often overlooked opportunities too. Make the most of the alt-text on the images you post on your site, polish up your Meta descriptions and don’t forget to link to new content within your article itself.
There are countless other ways to drive traffic to your website, which in turn will drive your business. Do a little research and chat with other folks in your line of work for alternative methods, but don’t be afraid to think outside the box and invent some of your own tactics. Who knows, you could be the creator of the next small business best practice! In the meantime, good luck and may your website get many, many hits!